Do you pay attention to your Grocery Store emails? Act fast if you get an email saying FREE! Stop and Shop sent me this offer, I had to download this to my card the same day it arrived. It expired August 10th. I picked it up today. I am a purist for coffee, so I will add a splash of this to my regular black iced coffee for a taste once a day. Regular price is $3.99 for a 32 ounce bottle. Nice freebie!